The Future of Advertising: AR & Mobile Billboards
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Brendan O.
- LED Display
In today’s world, marketing is not just about reaching a broad audience.
Engaging the audience is essential for creating a lasting impression and driving consumer behavior.
This is where mobile billboard advertising comes into play. Mobile billboard advertising is an effective way to increase brand visibility, but technology has advanced, and brands can now combine it with augmented reality (AR) and interactive features to create a memorable and engaging experience for viewers.
In this article, we will explore two (2) techniques that brands can use to enhance mobile billboard advertising using AR:
1. QR Codes in Mobile Advertising
QR codes are a great way to link mobile billboards to augmented reality and interactive features. QR codes are scannable codes that can be read by mobile devices, and they can be used to direct viewers to a specific website or digital experience.
By including a QR code on the mobile billboard, viewers can scan the code with their mobile device and be directed to an AR experience that is linked to the advertisement.
Brands can create a 3D animation that is triggered by scanning the QR code on the mobile billboard. The animation could feature the brand’s product, and viewers could interact with it by moving their mobile devices around to view the animation from different angles. Alternatively, the QR code could direct viewers to an interactive game that is linked to the brand or product being advertised. By incorporating these types of virtual experiences, brands can create a more engaging and memorable experience for viewers.
Another benefit of using QR codes on mobile billboards is that it allows brands to track engagement with the advertisement. By monitoring the number of QR code scans, brands can gain insights into the effectiveness of their mobile billboard campaign. They can use this data to refine their strategy and improve future campaigns.
2. Location-Based AR in Mobile Ads
Location-based AR is used to create a personalized and immersive experience for the viewers of mobile billboard trucks. Location-based AR is a type of augmented reality that uses the user’s location and the camera on their mobile device to create a virtual experience that is specific to that location. By combining mobile billboards with location-based AR, viewers can engage with virtual elements overlaid in the real world as they move around the billboard.
For instance, a brand could create a virtual character that interacts with the viewer as they approach the mobile billboard. The character could provide information about the brand or product being advertised or offer a discount code or other incentive to encourage the viewer to make a purchase. As the viewer moves around the billboard, the character could move with them, creating a highly personalized experience that is unique to that individual’s location and movements.
Another way to use location-based AR with mobile billboards is by creating a scavenger hunt or other interactive game. The game could be linked to the advertised brand or product, and viewers could use their mobile devices to collect virtual items or complete challenges as they move around the billboard. This type of experience encourages viewers to explore their surroundings, creating a lasting impression and driving consumer behavior.
In conclusion, by incorporating augmented reality into mobile billboard advertising, brands can create a more interactive and engaging experience for potential customers. Using QR codes on mobile billboards and combining mobile billboards with location-based AR can provide unique and personalized experiences for viewers, leading to increased brand recognition, customer engagement, and ultimately, sales. So, it’s time for brands to leverage these techniques and take their mobile billboard advertising campaigns to the next level.
Brendan O.
+15 years experience in Customized LED Display Project Management, Design, Production & Engineering. Our most notable project in the Resorts World's 60' Sphere with special mirror coating, located in Las Vegas.
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Pledco is a global reputable LED display design, engineering and manufacturer from North America, with our very own state-of-the-art production factory based in Asia. We pride ourselves on being the leading manufacturer for custom LED displays & UHD LED screens to Fortune 500 companies in over 30 countries.
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A global reputable LED display design, engineering and manufacturer based in North America, with our very own state-of-the-art factory based in Asia. We pride ourselves on being the leading manufacturer for custom design LED displays & Ultra High Definition LED screens to Fortune 500 companies in over 30 countries.
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